Somewhere today a buyer searched for exactly what you sell and found a competitor. Perhaps on page one of Google, perhaps in the map results, increasingly in an AI-written answer that names a few businesses and stops. If you’re invisible in those places, the cost never appears on a report; it appears as a pipeline that stays quieter than it should.
SEO services close that gap: the technical, content and authority work that makes a business visible where its buyers search, from Google’s rankings and map results to the AI answers now sitting above them. BIG is an integrated PR, marketing and digital agency, so the team earning your media coverage works beside the team building your search visibility; the authority that coverage creates is the same signal search engines and AI models read as trust. We measure the work commercially, by enquiries, with rankings and traffic as the explanation. Strategy here is senior work: the people who scope it stay on it rather than handing delivery to a production line. For Johnston Carmichael, Scotland’s largest independent accountancy firm, that meant users up 9% while conversions rose 47%: growth in quality, not just volume.
Diagnosis before activity. We establish what’s blocking your visibility and where the commercial opportunity sits before recommending anything.
Rankings that don’t convert are a cost. This work turns visits into contacts.
Search engines rank what credible sources already trust; so do AI models. This work earns that trust.
AI Overviews and assistants like ChatGPT now answer many commercial questions directly. We work on being the source those answers cite.
Johnston Carmichael, Scotland’s largest independent accountancy firm, wanted a stronger digital presence: average rankings sat at 43, deep enough in the results that buyers researching accountancy advice rarely met the firm. For a professional services business, that gap has a direct pipeline cost. The insight was to chase relevance before volume, pairing a tailored content strategy with SEO improvements aimed at the searches prospective clients make. Average rankings improved from 43 to 33 and users grew 9%, but the figure that matters most is conversions: up 47%. Traffic that converts at that rate is a pipeline asset. If your analytics show visits without enquiries, this is the shape of the fix.
Plenty of SEO retainers produce activity: audits, reports, content calendars. We start from the commercial gap, then choose the work that moves it; anything that can’t explain its route to an enquiry doesn’t make the plan.
The people earning your press coverage sit beside the specialists running paid search and SEO. Earned coverage creates the links, citations and mentions in trusted sources that search engines and AI models weigh; one programme feeds two kinds of visibility.
The people in the monthly meeting are the ones who set the plan, close enough to the numbers to change course when the data says so.
Offices in Glasgow, Aberdeen and Manchester, with clients across the UK.
Buyers are searching for what you sell right now. Get in touch to see the searches you should be winning and what winning them takes.
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