Your business is better than its share of voice. Competitors with weaker propositions are getting the coverage, the speaking slots and the first call from journalists, while your story stays inside the building. That gap has a commercial cost: it shows up in pipeline, in recruitment, in how much convincing every new customer needs.
Public relations closes that gap. As a PR agency, we earn coverage, build media relationships and shape the conversations your buyers are already having, so that trust exists before your sales team ever picks up the phone. The work is led by people who formed their judgement advising boards through reputational crises; they stay on your account rather than handing it down. BIG is an integrated PR, marketing and digital agency, so where your problem needs more than PR, the right search, content or paid specialists join the same team under the same strategy. The PR work itself starts with what needs to change for your business, whether that’s awareness, reputation, stakeholder support or demand, then builds the media strategy back from that. For one healthcare client, that approach produced more than 1,500 pieces of coverage in two years and a measurable shift in how often buyers searched for the brand.
Clients featured on our current PR work include Aldi, Booking.com, NatWest, Deloitte, Barratt Redrow, Scottish Building Society, Pall Mall Medical and Cumberland Building Society.
Sustained media relations that builds recognition where your buyers actually look.
Announcements and campaigns where timing and stakes are high.
Positioning your people as the voices the market listens to.
A private healthcare provider needed awareness in a market where trust decides everything. The insight: coverage volume alone doesn’t build preference, but consistent, credible stories in the titles patients read do. Combining PR with digital PR, the programme delivered 1,524+ pieces of coverage over two years and 199+ links built over 10 months, contributing to a 2000% increase in brand search against competitors. More people asking for you by name is the point at which earned media becomes a commercial asset.
A major European renewable energy producer was bringing two £25m Greener Grid Parks to Moray and Liverpool, projects that needed communities, media and ministers onside, not just planning consent. The work spanned communications strategy, stakeholder mapping, media relations and ministerial engagement through to a UK-first launch event. When the audience is a community hall on Tuesday and a government minister on Thursday, PR is a whole-business discipline, not a marketing add-on.
Before asking how to get you seen, we ask why anyone would care, then build the story and channel choices from what you need to change.
The judgement here was formed advising boards through issues that threatened whole businesses. It shapes everyday PR decisions, from what to say to when to say nothing.
Measurement is set at the outset, against commercial and reputational indicators rather than coverage counts alone.
Decisions get made quickly and accountability sits with people you can name. Nobody is managing a network’s process ahead of your result.
The Ministerial opening event was a real success for the UK-first launch, and I wouldn’t hesitate to recommend BIG Partnership and its services to other companies looking to effectively engage local communities and make an impact.
Alison Hood, Head of Project Communications, Statkraft UK
Coverage that changes what buyers think starts with a conversation. Get in touch to talk about where your reputation should be working harder for you.
A PR agency earns you coverage, relationships and credibility you can’t buy: media stories, expert commentary, speaking platforms and stakeholder trust. The commercial value shows up as recognition when your name comes up, warmer conversations for your sales team and a reputation that holds when something goes wrong.
We agree what success looks like before work starts, then track indicators that matter commercially: branded search demand, share of voice against named competitors, referral traffic from coverage, sentiment and the quality of inbound opportunities. Coverage volume is recorded, but it’s the starting point of measurement rather than the result.
Paid media is space you buy: ads, sponsorships, promoted content. Earned media is coverage a journalist or publisher chooses to give you because the story merits it. Earned coverage carries more credibility precisely because it can’t be bought. It keeps working after the campaign ends, in search results and in AI-generated answers.
PR builds the trust that shortens sales cycles. Buyers check you out before they talk to you; coverage in credible titles, visible expertise and a strong reputation mean they arrive part-convinced. PR also feeds demand directly: brand search rises when coverage lands, as the Pall Mall programme showed.
Our offices are in Glasgow, Aberdeen and Manchester, with clients across the UK. Sector and location coverage are on our contact page.
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